OUTDOOR DIVERSITY ALLIANCE
2025-2027 STRATEGIC PLAN
We’re building a joyful, vibrant, and prosperous outdoor industry and community that reflects the diversity of the world we live in.
DOWNLOAD OUR 2025-2027 STRATEGIC PLAN:
ABOUT THE PLAN
Following our inaugural ODA gathering in May 2024, we established a committee to develop a strategic plan to guide ODA’s decisions for the next three years. Our new 2025-2027 Strategic Plan includes input from ODA Community Advisors, member companies, and advisory board members. The target audiences for this plan are the people we serve — communities that are underrepresented in the outdoor industry and outdoor companies.
Our strategy, key results, and initiatives are centered around three objectives:
AUTHENTICITY
Listen to and pay underrepresented communities and outside experts to guide our work, and help outdoor brands understand how to be authentically relevant with underrepresented communities and new audiences.
COLLABORATION
Be a force multiplier by helping companies do what they can’t accomplish on their own through connection and resource sharing in safe spaces.
GROWTH
Focus on building a prosperous industry through purposeful growth, transparency, and accountability.
Strategic Plan highlights:
Manifesto
Core Principles
Diversity, Equity, Inclusion definitions
Why ODA?
Who we are, what we do
Objectives
Key results
Annual initiatives
Member engagement opportunities
Member commitments
Staffing and org structure
Roles and responsibilities
Operating budget