We didn’t make nature.

We didn’t make blades of grass dancing in the wind. Sunlight glistening on slow-moving rivers. We didn’t make fresh powder or wild mushrooms on the forest floor.

What we made is enterprise and infrastructure. Gear lists and lift tickets. Hard-to-reach trailheads. We told stories of a privileged few instead of all the people the outdoors are for. What we made, unintentionally, is an industry that maintains barriers and upholds historic exclusions. An industry that keeps the outdoors out of reach for too many.

And now, we’re making plans. Big plans.

Because anything we’ve made, we can remake better: more collaborative, more inclusive, more resilient.

Today, we’re breaking camp on business as usual and departing on a new adventure. We’re dipping our oars in the water and putting our feet on the trails. Casting our lines and clipping into our pedals. And on this trip, everyone is invited.

We’re taking inspiration from the diversity of nature to make an outdoor industry that’s open to all. One where outdoor brands are as diverse as the world we live in, so that campgrounds, trails and ski slopes can be too. One where all doors lead outside, to the natural lands we know, love and need.

We’re following the voices of those who face the most barriers to being in the outdoors. And with their stories as our guide, we’re leading the expedition forward, confident in a future where everyone has the chance to sleep under the stars, dangle their legs in a cool river, and belly laugh into fresh mountain air.

Outdoor Diversity Alliance. An industry open to all.