“THE BUSINESS CASE FOR DIVERSITY, EQUITY, AND INCLUSION IN THE OUTDOOR INDUSTRY”
In business, relevancy is everything.
The Business Case presents expert research, macro trends, and demographic insights that demonstrate why investing in diversity, equity, and inclusion is good for business.
The Business Case project was initiated in response to requests for data and tools to help build the case internally for why a socially conscious business is no longer a nice to have. A working group consisting of representatives from ODA member companies and ODA staff delivered the final Business Case to ODA members in early December, 2024.
Advisory Board member Dan Walker and Molly Inderhees from Thread Creative presented the business case on Zoom. Contact us if you work for a member company and would like a .pdf or .ppt of the business case, or a link to the Zoom presentation recording.
The Business Case is available to members only. Visit our membership page for information about how to join, or click the button below to set up a call with our team.
Here’s a content preview of “The Business Case for Diversity, Equity, and Inclusion in the Outdoor Industry”:
