We are a group of outdoor industry businesses and organizations working together to build the outdoor industry of the future - one that is long lasting, prosperous, and relevant to the society in which it lives.
What we do
We help outdoor companies grow with purpose and move from self-driven, internal diversity, equity and inclusion work to shared, collective action.
We listen to and pay underrepresented communities, and support the development of authentic relationships by helping outdoor companies and underrepresented communities connect.
We bring best practices forward and work together to build a prosperous and thriving industry.
Our Mission
Catalyze the outdoor industry in addressing systemic issues related to Diversity, Equity, and Inclusion through collective action and centering historically underrepresented communities across gender, race & ethnicity, physical ability, and sexual orientation.
Our Vision
A joyful, vibrant, and prosperous outdoor industry and community that reflects the diversity of the world we live in.
Nature is diverse, the outdoor industry can be, too.
“To build an outdoors that welcomes everyone, we need an industry that reflects everyone. But, there's a long way to go, and not one company or one person can do it on their own. Bringing together outdoor companies and community advisors to accelerate recruitment and retention of a diverse workforce will lead to the diversity we want to see getting outside.”
— Lestarya Molloy, Founder, Fridie Outdoors, ODA Community Advisor
Our Members
The following companies and nonprofit organizations are investing in our vision of a joyful, vibrant, and prosperous outdoor industry and community that reflects the diversity of the world we live in:
